Europe and China Partner to Provide Mobile Payment Solutions by Alipay
Not quite a month we woke up with the news that two technological giants had joined forces in creating an alliance with huge chance of success. The alliance between Ingenico Group and Alipay is focused on payments innovation as part of a wider international push, but is also a recent demonstration of the growing momentum of Chinese companies in Europe.
Over recent years, Chinese ambitions in Europe are clearly visible: just in 2016, Alipay has forged alliances with Uber app and Wirecard to offer mobile payments services around the World.
The alliance is based in European mobile payments
Ingenico Group is a french company specialized in designing a wide range of payment solutions, whatever the sales channel or payment method is chosen, according to three main needs that merchants and consumer ask: a secure, easy and seamless experience.
In recent years, China has created a vast and well integrated digital ecosystem in which highlights Alipay– a Chinese equivalent to PayPallaunch by Alibaba– which is already China’s leading third-party online payment solution with no transaction fees. The company already has more than 400,000,000 active Users.
Although there are many reasons behind this alliance, the clear purpose was to tap into the huge Chinese tourist flow in Europe. As we wrote in our previous article “How to Acquire Chinese Tourists through Digital Marketing“, the Chinese tourism consumption is already estimated to be the highest in the World. Moreover, Chinese tourism market will keep growing even faster: in year 2019, estimations says that consumption will reach US 264 billion dollars.
The motivation to exploit the partnership is shared: on the one hand, Europe has become the major vacation destination by a sector of the population with high standard of living; on the other hand, Alipay seeks to exploit the existence of more than 120 million Chinese tourists arriving in Europe every year and an approximately cost of $ 875 on average, while offering a payment experience nearest to their day to day.
Chinese tourists in Europe will be able to pay via Alipay App at any store that uses the Ingenico solution
The announcement not only underscores the growing relationship in business between two increasingly interconnected areas, but also the enormous benefits that such collaboration can mean to both. With such a perspective, it is not surprising the happy ending. As Philippe Lazare, Chief Executive Officer of Ingenico Group said,
“We are very excited to partner with Alipay and contribute our unique omni-channel expertise, products and services to help them optimize the user experience and boost sales all over the world. Their choice for Ingenico is a tribute to our high success rate and ability to meet even the most demanding customers’ requirements.”
Chinese tourists are accustomed to using electronic payment methods, an innovation that fails to catch on among European citizens. Presumably, this cultural difference has become a barrier that discourages expenditure among Chinese tourists. As Jacques Behr, Ingenico’s executive vice-president for Europe and Africa said,
“Payment becomes a friction for business so we are removing this friction by allowing the retailers to capture sales to the Chinese tourist population.”
The measure therefore seeks to stimulate Chinese people expenditure in their major holiday destination, but also tries to take advantage of the huge market Alipay already has in China: more than 450 million users liable to become target audience, and a market share in mobile payments in China higher than 80%. As they themselves spelled out,
“We are building international business step by step. There is much still to do with our customer base, and is still expanding.”
Such collaboration not only benefits the Chinese people, but also means a qualitative leap in technological enjoyment for Europeans. The alliance seeks to provide to European online retailers and to customers the possibility to pay and accept payments through Alipay´s eWallet through some marketplaces. An excellent way to boost e-commerce and sales in China and Europe.
Although the operation has already begun, both companies estimate that Alipay won’t be fully operational in Europe yet.
Just to start
While Alipay makes its movements, the rest of the world watches. Only companies that have a deep understanding of Chinese market can cope with the changes that are to come.
In search of accurate and personalized information to your sector and business?
Visit our Digital Marketing and eCommerce Agency!
Sources:
Infographic: 10 Things You Need To Know To Build a Chinese Website
A picture is worth a thousand words
After the great success achieved by our two articles 10 Things You Need To Know To Build a Chinese Website (I) (II), in the team we have thought it would be a good idea to summarize and turn them into an infographic.
We hope you enjoy it as much as we enjoyed its elaboration 🙂
Are you looking for a digital marketing and ecommerce agency?
Visit us. Let´s have a talk!
It’s official! Taxation reform will start on April 8
On March 24, 2016, the Ministry of Finance of the People’s Republic of China released an article on its website to finally put an end to the on-going rumours. Turns out that all the gossips were right all along, so brace yourselves because the taxation reform for imported retail products through cross-border e-commerce is coming.
According to the article approved by the State Council, starting on the 8th of April 2016, China will implement the import tax policy for cross-border e-commerce retail sales (business to consumer, or B2C), and also adjust the tax policy on personal postal articles.
Currently, items for personal use are considered to be personal postal articles, these types of items represent a reasonable number of cross-border imported goods and will be taxed according to the new tax policy on personal postal articles. The new personal postal article tax is targeted on non-trade imported goods; it combines tariffs, import VAT and consumption tax. Generally speaking, the tax rates of personal postal article tax will be lower than those of imported goods for trade.
Products for cross-border e-commerce retail sales are imported through postal channels and these work differently than the traditional trade of files and correspondences, this is the main reason why unfair competition exists between cross-border e-commerce retail imports and general trade imports within the same category. This is the main reason why cross-border e-commerce imported goods will be considered as merchandise and charged with tariffs, import VAT and consumption taxes.
As a response to consumer’s reasonable demand, the single transaction limit for cross-border e-commerce retail goods will be increased from 1000 RMB to 2000 RMB, furthermore, the annual limit will also be increased to 20000 RMB. For cross-border e-commerce retail goods within the 2000 RMB price limit the tariff will be 0% with an import VAT and consumption tax of 70 % of the current statutory tax. As for the goods that surpass the single transaction or annual limit, they will be charged with full taxation under the general trade model.
Taking into account current regulatory conditions, for the moment, only cross-border e-commerce retail imports that can successfully provide trading, payment, logistics and other related electronic information, will be taken under the scope of the new policy. Personal belongings and imported goods that are unable to provide related electronic information will remain subjects to current regulations. Meanwhile, to optimize the taxation structure, simplify customs declaration and tax payments, and improve customs clearance efficiently for passengers and customers, China will adjust tax policies on personal postal articles. The changes include a reduction from the current four tax items (tax rates: 10%, 20%, 30% and 50%) to three. Under the new policy, tax item 1 is mainly for commodity from MFN with zero tariffs; tax item 3 is mainly for high-end commodity with consumption tax; the rest will be subject to tax item 2. Tax rates for the three new tax items will be 15%, 30% and 60% respectively.
We will have to wait and see how this affects cross-border e-commerce in the following years. Any enquiries you may have about how to increase sales and manage a successful ecommerce business model do not hesitate in contacting us. Our group of specialist will be more than happy to assist you.
This article was edited by Andres Arroyo Olson from 2Open.
References
http://gss.mof.gov.cn/zhengwuxinxi/gongzuodongtai/201603/t20160324_1922972.html