[box title=”1ST EDITION” bg_color=”#000000″ align=”center” text_color=”#ffffff”]24TH JUNE 2017 – 21ST APRIL 2018[/box] [biginfobox color=”#1e73be” textcolor=”#ffffff” title=”Interested?” ] SEND US AN EMAIL TO INFO@2OPEN.BIZ[/biginfobox]
PROGRAM
[toggle title=”1. RCC-HARVARD (24th Jun – 1st Jul)”]Innovation & Trends
- The Future is here, is now
- Innovation: how to build organizations that grow, change and thrive
- Peril and Promise in a hyper-connected world
- The war of desire and technology: why business needs to care
- Preparing for the next disruption: from wearables to virtual reality
- Understanding bitcoin, blockchain and cryptocurrencies
- Data-driven decision-making: machine learning in action
- Visual Analysis in Data Science
Workshop
- Design Thinking
Local visit to
Leading Expert
COLIN MACLAY
Executive Director for the Annenberg Innovation Lab at Southern California University
Digital Vision & Strategy
- The Ecosystem and Evolution of the Internet
- Business transformation in this environment
- Building Digital Identities
- Digital Talent
- Lean Methodologies
- Management of High Digital Performance Teams
Workshop
- Scrum and Agile
Local visit to
Leading Expert
CHRISTOPHER BAVITZ
Managing Director of the Berkman Center for Internet & Society at Harvard University
Digital Marketing
- Marketing Basics
- Digital Marketing Strategy
- Digital Marketing Plan
- Brand Experience and brand positioning
- CRM and Digital Business Intelligence
- Customer development strategy on the online channel
- The new customer journey
Workshop
- CRM: Salesforce
Industry Leader
Leading Expert
Brent Chaters
Head of Digital Marketing Practice in Accenture (Canada)
[biginfobox color=”#1e73be” textcolor=”#ffffff” title=”Interested?” ] SEND US AN EMAIL TO INFO@2OPEN.BIZ[/biginfobox] [/toggle] [toggle title=”2. ONLINE TRAINING (2nd Jul – 24th Nov)”]
Digital Content
- Content Strategy
- Implementation of the editorial strategy
- Recipe for successful content (informative, entertaining, helpful)
- Content Programming
- CMS and the key factors for its selection
- Publish and promote: how customers find your content?
- Content ROI
Workshop
- WordPress
Industry Leader
Leading Expert
JON BURKHART
Founder/Chief Creative Officer TBC Global
Social Media
- Social Media Strategy
- Design of a Corporate Strategic Plan for presence on social platforms
- Social Media metrics
- Business generation and marketing via social networks
- Social CRM
- Social Ads
Workshop
- Facebook ads
Industry Leader
Leading Expert
JORGE RUIZ
Director at Facebook Mexico, Former Head of New Media at Google
UX & Design
- User experience and Open Innovation
- Design of services and concepts
- Human Centered Innovation
- Strategic design and usability
- Design Tools
- Multiscreen Proptotyping
Workshop
- Balsamiq
Industry Leader
Leading Expert
JASON GRANT
CEO at UX Coach
Technology & IOT
- History of Internet and its role
- Software engineering
- Servers and infrastructure
- Products and services (Open Source, SaS)
- Cloud Technology
- Internet of Things
- Technology Management
Workshop
- Amazon Web Services
Industry Leader
Leading Expert
CRAIG CRAWFORD
IT Strategist, Former Vice President IT Strategy and Architecture at Burberry
[biginfobox color=”#1e73be” textcolor=”#ffffff” title=”Interested?” ] SEND US AN EMAIL TO INFO@2OPEN.BIZ[/biginfobox] [/toggle] [toggle title=”3. ISDI SPAIN (25th Nov – 2nd Dec)”]
Mobile & Apps
- Business models in the “Mobile Internet” environment
- Mobile Marketing
- Mobile Advertising
- Apps (iOS and Android), HTML 5, mobile webs
- Apps Marketing and ASO
- Mobile e-Commerce and Payments
- Mobile Analytics
Workshops
- Apps Design
- Flurry
Local visit to
Leading Expert
FERNANDO MESONES
COO- Docomo Digital CEO – B! (NTT DOCOMO GROUP)
E-Commerce
- E-commerce models and market
- E-commerce strategy
- Management of customer conversion and loyalty: the purchase funnel
- Goals and conversion tracking
- Online payment methods
- E-commerce platforms
- Logistics and customer service
- The fulfillment cycle
- Social Commerce
Workshop
- Shopify
Industry Leader
Leading Expert
TALIA WOLF
Founder and CEO at Conversioner, CMO at Banana Splash
Search Engines
- The importance of search engines as a gateway to the Internet
- Search Marketing Strategy
- Advanced SEM planning techniques
- SEO: Optimizing a website
- SEO Project management and advanced tools
- Mobile Search
Workshop
- Google Adwords advanced campaigns
Local visit to
Industry Leader
JAVIER RODRÍGUEZ ZAPATERO
Former Managing Director Spain & Portugal at Google
[biginfobox color=”#1e73be” textcolor=”#ffffff” title=”Interested?” ] SEND US AN EMAIL TO INFO@2OPEN.BIZ[/biginfobox]
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[toggle title=”4. ONLINE TRAINING (3rd Dec – 13th Apr)”]
Digital Advertising
- Digital advertising strategy
- Branded content and branded entertainment
- Buzz monitoring tools
- Direct Response Advertising & Sales generation
- Using media as a Sales Channel
- Purchasing and Negotiation in digital advertising
- Performance (paid, earned, owned)
- Technologies for Online Advertising
- Ad platforms: RTB & Programmatic Advertising
Workshops
- Real Time Bidding
- Data Management Platform
Industry Leader
Leading Expert
JEREMY SPILLER
CEO and Co-Founder White Hat Media
Metrics and Data Analytics
- Digital Information Sources
- Defining metrics and KPI´s based on business goals
- Why measure your website or app? What are the kinds of trends you could discover?
- Tracking Tools: Google Analytics
- A/B Testing
- Data visualization
- Big Data Management and Storage
- Big Data Science
Workshop
- Google Analytics
Industry Leader
Leading Expert
ARNALDO MUÑOZ
General Manager Spain and Portugal at Airbnb
Digital Law
- Cookies. Behavioural targeting.
- Website and mobile terms of service
- Software License
- Content License
- Intellectual Property
- E-Commerce Legislation
- Content and advertising agreements
- Product and marketing compliance
- Sponsored searches and use of other brands
Workshop
- Frauds and scams
Industry Leader
Leading Expert
VENTURA BARBA
Executive Director Advanced Music (Sónar – Sónar +D)
Leading Digital
- Digital Investment Roadmap
- Innovative Digital Business Models
- The New Digital Professional Framework
- Data-driven new Business Models
- The CIO Opportunity (Chief Information Officer)
- Digital Value Chain
- Digital Tech Framework: Enterprise Digital Technology, Cloud, IoT, Systems, Cybersecurity
- Key Capabilities of Digital Enterprise: Analytics and Collaboration
Workshop
- Digital Roadmap
Industry Leader
Leading Expert
JULIE HOLMES
Managing Director, Inline Strategy | Speaker | Digital Marketing & Sales Advisor
[biginfobox color=”#1e73be” textcolor=”#ffffff” title=”Interested?” ] SEND US AN EMAIL TO INFO@2OPEN.BIZ[/biginfobox]
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[toggle title=”5. ISDI USA (14th Apr – 21st Apr)”]
Startups & Entrepreneurship
- Startup Creation
- From the idea to the business model
- Agile and Lean Canvas for Digital Professionals
- Digital Tx Organization Design
- Startup culture in corporations
- Startups Valuation / Foundation
- Startup Models
- Exit Search
Workshops
- Lean Start up
Local visit to
Leading Expert
JEREMIAH GARDNER
Author of The Lean Brand; Principal, Moves The Needle; Founder #LeanBrandLAB
Digital Transformation
- Disintermediation and digital opportunity
- Digital HR Talent
- Digital Enterprise
- Managing digital change in organizations
- Digital transformation: The roadmap
Workshops
- Final talent Assessment
Local visit to
Leading Expert
STEVE CADIGAN
Cadigan Talent Ventures, Former VP Talent at Linkedin
[biginfobox color=”#1e73be” textcolor=”#ffffff” title=”Interested?” ] SEND US AN EMAIL TO INFO@2OPEN.BIZ[/biginfobox]
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[toggle title=”BACKBONE PROJECT“]
Backbone project
Participants will study on a backbone project which involves developing and transforming the Digital Business Model os renowned multinational companies in sectors sucha as Telco, Banking, Luxury and Retail.
Students will work in groups to achieve outstanding results. Teams will be chosen based on each members´s existing knowledge of digital fields and complimentary skill sets.
Throughout the duration of the Backbone Project students will be led by digital mentors and coaches.
- Birefing. Explanation
- Milestone 1. MARKETING PLAN
- Milestone 2. DIGITAL CONTENT
- Milestone 3. SOCIAL MEDIA PLAN
- Milestone 4. TECHNOLOGY & WEB DESIGN
- D1. 1st Deliverable
- Milestone 5. E-COMMERCE
- Milestone 6. SEARCH PLAN
- Milestone 7. DIGITAL ADVERTISING
- Milestone 8. METRICS & DASHBOARD
- GRADUATION CEREMONY IN SILICON VALLEY
[biginfobox color=”#1e73be” textcolor=”#ffffff” title=”Interested?” ] SEND US AN EMAIL TO INFO@2OPEN.BIZ[/biginfobox]
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“All ISDI Professors are Digital Experts. They work in the Digital field everyday and they will share real case studies with you, as well as what opportunities the Internet can offer you. Moreover, ISDI’s Community is very united. The experience I gained was not just a year-long course, but a long-term commitment to the Digital ecosystem. Our School’s mission- to be a digital optimist- really remains a part of you, since once you’ve finished the Master’s, you want to share with others the enormous impact that digital change can have on the world.”
Bruno Beretti
Digital Marketing Manager at Clarins Group[/dropcap]
ADMISSION PROCESS
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ADMISSION FORM – If you are interested, please send an email to info@2open.biz
- INTERVIEW – We will arrange a face-to-face or online interview to get to know you and discuss your professional needs. After the interview, you will receive our feedback and impressions.
- ENROLLMENT – In order to book your place, you will receive our admission letter with the enrollment procedure and tuition fee.